Whenever a new product is launched, the creators or makers already have to worry about a new question. What is the next feature, add-on or modification for the new product? Managing a new product and thinking about the vision, next step and roadmap of your product isn’t that easy and takes a lot of time. …
Marketers are constantly tasked with making decisions that are influenced by the competitive market structure – Which new product will give us a competitive advantage? How do we approach new entries in the market? What is the best positioning for this product? To help answer questions like these and gain a competitive advantage, researchers should …
Market research tool can help you overpower competitors! Read More »
What is Market Validation? To simplify it, market validation is a means of testing your product concept against your target market. It’s a way of marketing a hypothetical product without incurring the cost of actually building it. Mostly market validations combine of a series of lengthy interviews with people who happen into the demographic you think will …
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These days you can buy everything online. From shoes to clothes and even your housemaid can be available online. But there are some things that people do not prefer buying online. Some things that need to be tested out before buying. Like cars, no one would ever buy a car online smart people usually do …
How market research tool helps you-Listen to your customers. Read More »
One of the most essential aspects of building a business is validating that there is a demand for your products. There is nothing more disheartening than spending your time and energy creating a product that you think people will love, only to realize that there’s no interest when you launch. 1. Initiate the first few …
Product Idea Validation: How to Successfully Validate Your Idea Read More »