MArket Trends

vernacular content

Research Shows That Brands Are Moving Towards Vernacular Content

There are around a billion people in 1,600 dialects speaking more than 30 languages, the diversity of India is unambiguous. There had been a time when it was unheard of to use an appropriate script on the keypad of a phone to type messages in any Indian language. Currently, the vernacular is all the rage on phones, …

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