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vernacular content

Research Shows That Brands Are Moving Towards Vernacular Content

There are around a billion people in 1,600 dialects speaking more than 30 languages, the diversity of India is unambiguous. There had been a time when it was unheard of to use an appropriate script on the keypad of a phone to type messages in any Indian language. Currently, the vernacular is all the rage on phones, …

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Market research tool can help you overpower competitors!

Marketers are constantly tasked with making decisions that are influenced by the competitive market structure – Which new product will give us a competitive advantage? How do we approach new entries in the market? What is the best positioning for this product? To help answer questions like these and gain a competitive advantage, researchers should …

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