There are around a billion people in 1,600 dialects speaking more than 30 languages, the diversity of India is unambiguous. There had been a time when it was unheard of to use an appropriate script on the keypad of a phone to type messages in any Indian language. Currently, the vernacular is all the rage on phones, …
Research Shows That Brands Are Moving Towards Vernacular Content Read More »
It’s all fun and games to live quickly and die young before you start growing older. You’ll find it’s not that fun anymore, and you’d like the time to go back so you can change one or two things. And while most serious diseases occur as your body grows old and wrinkled, the effects of …
Business product ideas might be many but selecting one of those product ideas is a very difficult task. You may consider two approaches-One is to consider a general category product which is a successful one and appealing to all. The second one might not be generic to all but suitable or appealing to a particular …
Traditionally small business owners used to manage their business accounts called “Bahi Khaata” which means books of accounts, on their own. But now the scenario has changed. Several small business owners maintain their own finances but if you simply choose to employ small business accountants, you will notice you save your business money in the long-run. …
Gaining commercial success for any business be it an existing brand or launching a new product or service can seem like a daunting process. Sometimes you just need the perfect answers before you can start with it. That’s where the perfect mix of market research comes into place. Market research, when it is done correctly …
7 Common Market Research Myths You Should be Aware of Read More »