Market research Tool

vernacular content

Research Shows That Brands Are Moving Towards Vernacular Content

There are around a billion people in 1,600 dialects speaking more than 30 languages, the diversity of India is unambiguous. There had been a time when it was unheard of to use an appropriate script on the keypad of a phone to type messages in any Indian language. Currently, the vernacular is all the rage on phones, …

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niche product ideas

Top 10 Profitable Niche Product Ideas for 2020

Business product ideas might be many but selecting one of those product ideas is a very difficult task. You may consider two approaches-One is to consider a general category product which is a successful one and appealing to all. The second one might not be generic to all but suitable or appealing to a particular …

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accountant

How Important is an Accountant for Business?

Traditionally small business owners used to manage their business accounts called “Bahi Khaata” which means books of accounts, on their own. But now the scenario has changed. Several small business owners maintain their own finances but if you simply choose to employ small business accountants, you will notice you save your business money in the long-run. …

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market research myth

7 Common Market Research Myths You Should be Aware of

Gaining commercial success for any business be it an existing brand or launching a new product or service can seem like a daunting process. Sometimes you just need the perfect answers before you can start with it. That’s where the perfect mix of market research comes into place. Market research, when it is done correctly …

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