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Market Research Tools

market research tool

Market research tool can help you overpower competitors!

Marketers are constantly tasked with making decisions that are influenced by the competitive market structure – Which new product will give us a competitive advantage? How do we approach new entries in the market? What is the best positioning for this product? To help answer questions like these and gain a competitive advantage, researchers should …

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Product idea validation

Product Idea Validation: How to Successfully Validate Your Idea

One of the most essential aspects of building a business is validating that there is a demand for your products. There is nothing more disheartening than spending your time and energy creating a product that you think people will love, only to realize that there’s no interest when you launch. 1. Initiate the first few …

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